Graduate Students Research Dissussion

By Marie Cervantes

Three Texas State graduates students discussed their work on their recent research Tuesday, Oct. 20 at Old Main at Texas State University during Mass Communication Week.

David Tarasi, who programmed for the “Bobby Bones” show on KISS radio in Austin, described his research as “the correlation between aggressive behavior and exposure to violent media.” His input from his research states that media does have an impact but does not create aggressive behaviors in viewers.

Lydia Saldana, Communications Director at Texas Parks and Wildlife, explained how minorities are underrepresented in wildlife magazines.

Third speaker, Robert Hill, focused his research on the “vulnerability of the Spanish dominant Latino community” in Austin.

dt1138@txstate.edu
ls1287@txstate.edu
rh1041@txstate.edu

Millionaire blogger crushes it at mass comm week

Gary Vaynerchuk was once a young immigrant in the Soviet Union hoping for a better life. Today he is a successful entrepreneur who hopes to buy the New York Jets.
Gary Vaynerchuk, author of Crush It!, spoke to students Wednesday about the power of the internet and social media.
Cindy Royal, assistant professor in the School of Journalism and Mass Communication, introduced Gary Vaynerchuk as host of The Wine Library TV and a premier speaker at South by Southwest.
“He’s been on Conan O’Brien, Jimmy Fallon, Ellen; featured in The Wall Street Journal, New York Times and he was named AskMen.com’s 18th most influential man,” Royal said. “We got someone here who is really ahead of their game. Gary’s very passionate about what he does.”
Vaynerchuk grew his wine business from a $3 million to a $55 million business by utilizing social media sites such as Facebook and YouTube.
“I’m not a very good writer but I knew I could communicate through video,” Vaynerchuk said.
Vaynerchuk said his success can be attributed to being an effective storyteller.
“The brands that succeed are the ones that most know how to paint a picture,” Vaynerchuk said.
Vaynerchuk said the internet is like “Lebron James 2.0” and has pounded and destroyed everything in its way.
“What it has done is allowed every person in this room a platform at zero cost,” Vaynerchuk said. “The internet is the single most underrated thing in our society right now.”
Vaynerchuk said he still uses the same video camera he had when he first started his company. He said he does not use any lighting or even a microphone for his online videos.
“That’s how ghetto we are,” Vaynerchuk said. “It’s about the message.”
Greg Speir, electronic media senior, said he was a “chronic procrastinator.” He asked Vaynerchuk what are the things that keep him motivated.
Vaynerchuk said he stays motivated because he realized he got lucky in being successful.
“I wasn’t born in this country,” Vaynerchuk said. “I could’ve stayed there and my DNA in Russia would’ve had me in jail or dead.”
After his presentation, while signing copies of his book, Vaynerchuk received a phone call that his book was 300 copies short of making the No. 1 spot on The New York Times’ bestseller list.
“I could have easily sold 300 more books,” Vaynerchuk said.

http://garyvaynerchuk.com/
http://crushitbook.com/
http://tv.winelibrary.com/
http://vaynermedia.com/
http://twitter.com/garyvee

Benjamin Franklin did it. So did Bill Gates and Oprah. John D. Rockefeller and even Jenna Jameson. Recently another name has been added to this list… Gary Vaynerchuk.

Gary “GaryVee” Vaynerchuk is considered an early entrepreneur who pushed media resources to the limit.

To think Vaynerchuk’s success happened over night would be ludicrous. His life can be compared to those “from rags to riches” fairytales, only his was no fairytale.

Growing up poor in New Jersey, Vaynerchuk dreamt up a way to financially fend for himself. It was clear that “entrepreneur blood” was flowing through his veins. It all clicked in 8^th grade when he was racking in $1000 a week selling baseball cards!

Vaynerchuk, 33-years-old with a skyrocketing career, is a multi-millionaire who built an empire surrounding his personal brand by using a sole resource, the Internet.

With social networking sites such as Twitter, Facebook, and MySpace; Vaynerchuk is able to connect with millions to promote his brand and engage with others on a more personal level.

Last Wednesday, when visiting Texas State’s Mass Communication Week, Vaynerchuk said, “The Internet is giving people a shot. Before that it was all financial.”

Vaynerchuk took a shot in 2006 when he launched a Web site: tv.winelibrary.com. His site is nothing more than an amateur video blog that exposes his self-taught, wine-tasting skills along with a personal review.

Vaynerchuk said, “Content is king and marketing is queen.” In response to why his site is reaching 100, 000 viewers a day.

Making this small investment has stemmed into several other Web sites, personal popularity, and the opportunity to write a book in which he entitled “Crush It!”

Vaynerchuk told students that one day he will own the New York Giants... Anything is possible!

Right-Brian Thinking Triumphs Over Left

by James Cisneros

New York Times best-selling author Daniel H. Pink spoke to students about the importance of “right-brained thinking” on Wednesday in Evans Auditorium at Texas State University as a part of Mass Communication Week.

Pink’s book, “A Whole New Mind: Why Right-Brainers Will Rule The Future,” focuses on the importance of what he calls “right-brain” qualities in today’s business world.

Pink argues that people should leave behind “left-brain” thinking, since it can be easily automated.

“We need to prepare [students’] futures from my past,” said Pink.

For more information about Daniel H. Pink and his books, click here.

The Last Career Guide You'll Ever Need

by James Cisneros

Daniel H. Pink, a New York Times best-selling author, spoke to students on Wednesday about his latest book in the Evans Auditorium at Texas State University.

Pink’s most recent book, “Johnny Bunko: The Last Career Guide You’ll Ever Need,” provides readers with advice on career choices.

The book follows the character of Johnny as he learns seven career lessons:

1. There is no plan

2. Think strengths, not weaknesses

3. It’s not about you

4. Persistence trumps talent

5. Make excellent mistakes

6. Leave an imprint

7. Stay hungry

Inspired by a trip to Japan, “Johnny Bunko” is presented as a graphic novel in the style of manga, a popular form of print media in Japan.

“In Japan, comics are ubiquitous -- a mass medium,” Pink said.

Pink noted that even though traditional U.S. book sales are declining, manga book sales continue to rise.

Pink admitted that most people in America thought it was “weird” to present a business book in manga style.

Richard Ozuna, a visiting student from Austin Community College, praised Pink’s decision.

“I enjoy manga, so I think it’s a really cool idea to make a business book in that style,” Ozuna said.

Pink also discussed the importance of making fundamental, rather than instrumental, job decisions.

According to Pink, fundamental decisions are crucial to success because they can lead to fulfilling careers, while instrumental decisions might not.

“People who make fundamental decisions are the people that really flourish,” Pink added.

“His advice really made me think over my current career path,” said Melissa Munoz, a student at Texas State.

“His points are interesting, and his experience lends him credibility as a career guidance counselor,” added Cesar Cisneros, a mass communication major at Texas State.

Pink is also the author of prize-winning books such as “A Whole New Mind,” and “Free Agent Nation.”

For more information on Daniel Pink, click here.

Hispanic media is impacting the industry

Ashley Molton, former Texas State alumna, spoke to students Thursday about how to market to a Latino audience at the Hispanic Advertising and PR panel. Some of the companies Molton has worked with are Wonka and Nestle.
She said in order to be successful, students should think of themselves as brands, do not burn bridges, do not chase easy money and do what makes them happy.

Molton works for Bromley.

Mass Comm Week Fashion Show (Story 4 Extra Credit)

by: Mandie Garcia

The final Texas State University Mass Comm Week event to take place was the "Dress for Success" fashion show held in room 3-15.1 of the LBJ Student Center.

The event marked the end of a very busy week for Texas State's School of Mass Comm and Journalism on Thursday, Oct. 22, running from 7 p.m. until 8 p.m.

The show opened with an introduction made by image consultant Jean Lefay. Lefay read off several facts she pulled off the web regarding the importance of appearance. She explained how quickly people develop an opinion on someone upon meeting them; and that 93% of that opinion is based off of appearance.

The fashion show showcased young students dressed in a professional manner, yet still looking young and trendy.

Lefay explained that students should always remember one piece of advice:

"Dress not enough to intimidate, but to impress."

Links:

www.txstateprssa.com

www.twitter.com/TexasStatePRSSA

Internet Entrepreneur Pushes Students to Look to the Internet for Success (Story 4 part 1)

by: Mandie Garcia

A self made internet millionaire spoke Wednesday, Oct. 21 at Texas State University on the topic of: "Making a Name for Yourself in Social Media," during the school's Mass Comm Week.

Gary Vaynerchuck is the founder and owner of winelibrary.com and Wine Library TV; and is the author of Crush It! Why NOW Is the Time to Cash In on Your Passion. He was also named No. 1 blogger of the year and was ranked at No. 18 on Askmen.com's top 49 Most Influential Men of 2009.

Vaynerchuck spoke to students at 3:30 p.m. in the teaching theatre of the Alkek library about the best ways to make media connections and why the internet is the greatest tool made available to any entrepreneur looking to achieve their goals.

Vaynerchuck credits blogging and social networking sites such as Twitter and Facebook to be the most efficient outlets that allow you to immediately get your name and what you represent in the public eye, and to build connections that can lead you to success. He stressed the fact that anyone can start their own business now, and people should never be discouraged by not having the best equipment or not having money to throw around. He further proved this point by admitting that he still uses iMovie to edit his video for Wine Library TV.

"You have to live in the time of now," Vaynerchuck said. "[Blogging] is not about the tool you're using; it's about the message you're delivering...Storytelling is the key...Brands that succeed are the ones that know how to paint their picture."

Vaynerchuck explained to the students that he does not believe the public is taking advantage of how powerful a launching pad the internet can be.

"The Internet is the single most underrated thing in the world," Vaynerchuck said. "The internet has allowed everyone in this room a platform with no cost."

Freshman theatre major Ivana Border, 18, explained how the internet is important to her when it comes to finding a time and cost efficient way to publish her work.

"I always wanted to be a writer so I use fictionpress.com and fanfiction.net almost everyday," Borden said. "I submit my short stories and I love how I automatically have a free way to get my stories out there and get constructive criticism from the user comments."

Geography major Natalie Bowman, 19, sees blogging as a way to get diverse ideas from people all across the world.

"I search blogs to find out what people from all over think about something," Bowman said. "I like how with blogging and tweeting, it gives us an option to pick and choose whose opinion to trust."

Vaynerchuck closed his session by telling the students that they have to be patient when it comes to making a name for yourself and, "you can't build a million dollar business in a week."

Links:

http://www.crushitbook.com/

http://www.winelibrary.com/

http://www.twitter.com/garyvee

http://www.garyvaynerchuk.com/

http://www.corkd.com/

http://www.askmen.com/specials/2009_top_49/gary-vaynerchuk-18.html

Seven Steps to Succes According to Daniel Pink

by: Anita Santa-Coloma

Students are usually confused

about their path to a productive

career,but thanks to Daniel Pink,

featured in The New York Times,

Texas State University students

learned the steps to success on

Wednesday afternoon.

Pink focused his speech on his seven steps introduces in his latest novel,

"The Adventures of Johnny Bunko: The Last Career Guide You'll

Ever Need."

1. There is no plan

2. Focus on your strengths

3. It’s not always about you

4. Persistence trumps talent

5. Make excellent mistakes

6. Leave an imprint

7. Stay Hungry

Pink emphasized on the importance of deciding on a career through

fundamental reasoning rather than instrumental reasoning, even if is not as

lucrative.

“Instrumental reasons don’t work,” Pink said. “It’s too complicated out

there, you don’t know what’s going to happen.”

According to Pink, persistence is essential to a career. He explained that

talent is not enough when it stands alone.

“Pink had a very good point when speaking of persistence, you usually have

to try in order to get something, you can’t just wait for it to hop into your

hands,”said Rebecca Barrientos, a biology major at the University of Texas at

San Antonio.

Pink also expressed the importance of making excellent mistakes because

they are usually mistakes you will never repeat.

“ I can definitely agree with the fact that mistakes have an impact on a

person,” said Laura Reyes, an advertising major at the University of Texas at

San Antonio. “ I usually don’t repeat the mistakes that are too embarrassing to

forget because they are the things that are obvious.”

Pink chose to write his latest

graphic novel in Manga while he

was in Japan a few years ago.

He observed how most people

would walk around reading comics

of every genre in Japan.

“ In Japan, comics are

ubiquitous, a mass medium,” Pink said.

Comics represent 22% of all print mediums in Japan.

“I find Japanese culture very fascinating,” said Regina Miller, an

international business major at Texas State University. “It’s interesting to see

people of all ages reading comics as a novel, it’s probably the smartest idea in

order to catch and keep people’s attention.”

Pink is also the author of "A Whole New Mind: Why Right-Brainers Will

Rule The Future" and "Free Agent Nation: The Future of Working For

Yourself." Pink's articles on technology and business can be found in

The New York Times.

KVUE President on the Future of TV News (Story 4 part 2)

by: Mandie Garcia

Patti Smith, president of Austin's KVUE, spoke to Texas State students Thursday, Oct. 22 on the, "Past, Present, and Future of TV News."

She explained how the biggest issues right now are: getting a job, convergence, and how to reel in a target audience. The best advice she can offer someone looking to overcome these issues is to accept change and to be willing to try anything.

"Don't be scared in this business because it's all about change and you have to be ready," Smith said.

She closed the panel by reminding students to remember that the core foundation of a TV station is not to make money, but it is to serve the public.

Link to official KVUE website: http://www.kvue.com/

Utilizing New Media in the Broadcast Industry

by Alan Congleton


Joe Ruiz, web editor for KSAT.com; Dee Kapila, KUT; and Chelsea Stark, KEYE-TV Web Producer, met with students of the School of Journalism and Mass Communication in Old Main 320 to discuss how reporters utilize new types of media in the evolving mass-communication workplace.

The trio discussed the social-media-induced changes in the way reporters acquire and disseminate news. Mobile devices and portable cameras are changing our expectations of quality and resolution, opting instead for timeliness and relevance. News companies publish excess content to their Web sites, and create interactive displays to lure audience members.

"I give all my reporters iPhones," Ruiz said. "That way, they have it with them, and they can just pull it out and go."

http://ksat.com
http://kut.org
http://weareaustin.com/#tvg

Story 4: MC Week

Vaynerchuk It!

by Frances Shaw

Gary Vaynerchuk is a multimillionaire entrepreneur that has been hustling since the eighth grade, and he didn't stop there. Author of "Crush It!" this 33-year-old wine expert spoke to about 400 Texas State students and faculty members on Oct. 21 about "Making A Name for Yourself With Social Media."

Vaynerchuk touched on how to build one's brand through the uses of the internet and social media such as Twitter and Facebook.

"Twitter is the most powerful brand building tool in my toolbox." Vaynerchuk said. "People have to get a lot more creative."

One would believe that spending thousands of dollars on advertisements per month would be profitable on building a brand, however Vaynerchuk experienced more success through his free Twitter account.

"The internet is the single most underrated thing in our society right now." Vaynerchuk said.

Sarah Uphoft, a public relations major, agrees with Vaynerchuk in utilizing Twitter on building one's brand, more specifically her blog however.

"I have about 500 followers on Twitter, and I've received more page hits because of my tweets than simply having my link posted on a Web page or other blogs." Uphoft said.

Vaynerchuk believes that his success does not come solely with how he utilizes media, but that in reality he's doing something that he is passionate about.

"You need to do what you like," Vaynerchuk said.

Tyler Reed, an advertising senior, felt empowered enough by the message to make a few changes in his life.

"What's life sitting in a cubicle all your life miserable?" Reed said. "This is the push that I needed to get out there and do what I want. I'm going to go register my design business tomorrow to make it official. Gary did it, so why can't I?"

Students lined up to ask Vaynerchuk questions,and receive advice about various topics. Two students even received money in exchange for their question.

Cindy Royal, a professor at Texas State, witnessed the excitement and motivation exposed on students faces during the event.

"His passion is contagious, and that was obvious today when you saw everyone's retractions around the room." Royal said.

According to Vaynerchuk, the game is all about out-hustling the next person. One's success is determined by one's determination and the process they apply to get it.

"If you leave with anything, leave with the process. It's the game! I'm about the climb!" Vaynerchuk said.

http://www.txstatemcweek.com
http://www.crushitbook.com
http://twitter.com/garyvee
http://garyvaynerchuk.com

Photo by Frances Shaw

New Media in the Broadcast Industry

by Frances Shaw

Media is a faucet that is constantly changing and evolving in today's time and age. Panelists Joe Ruiz, KSAT.com Web Editor; Dee Kapila, KUT.com Web Editor and Chelsea Stark, KEYE-TV Web Producer teamed up on Oct. 19 to discuss the advantages and disadvantages new media has given them within their careers.

New media such as Twitter and Facebook were among the two that the panelists touched the most on.

"People don't want to be talked to now, they want to be apart of the conversation." Ruiz said.


Google Reader and Google Wave are two new upcoming forms of social media that the panelists believed will contribute to the "toolbox" of media.

For more information visit www.txstatemcweek.com.

http://www.twitter.com
http://newmediastrategies.net
http://www.txstatemcweek.com

Photo by Frances Shaw

Author speaks about internet success

By: Chase Birthisel
Gary Vaynerchuk, author of Crush It!, spoke to students about the power of the internet, and how to take entrepreneurial risks.
"The fact that every person in this room can paint their picture now," Vaynerchuk said, "That gets me pumped, that's why I wrote this book, that's what I'm screaming about."
Vaynerchuk explained how 'the game' has changed in media, business, investment, and other aspects.

Gary's Official Website

Author discusses right-brain thinking

Photo Courtesy of Lindsey Goldsten/ Star Photo and The University Star

By: Chase Birthisel

An author of a New York Times best-seller spoke to a split crowd last night.

Daniel Pink, author of the common experience book A Whole New Mind, drew a crowd at his presentation at 8 p.m. Wednesday.

The Evans Auditorium, which housed the event because of bad weather, quickly filled to capacity. Students arriving to the presentation were directed to the LBJ Ballroom, where video of Pink was streaming live. Students crowded into the ballroom, but some found the situation frustrating.

Students said they could not hear the presentation and the event was overcrowded. Others were required to stay until the end of the speech, at which time they could swipe their student ID’s as proof of attendance.

Todd Tribble, undecided freshman who watched from outside the ballroom doors, said writing his required paper about the presentation would be difficult.
“I can’t hear anything,” Tribble said. “I think they could have held this at Strahan with better results.”

Lilien Hester, pre-international studies freshman, said university personnel should have taken the freshman class into account before changing the location.

“I think it’s kind of ridiculous,” Hester said. “A lot of people are just sitting out in the halls until it’s over.”

Pink spoke to students about the changing times and how students can adapt.
Pink said he wanted to give students a preview of his next book, Drive.

“A Whole New Mind argued we’re moving from a world of left-brain to right-brain abilities. So the logical question after that is how do we foster these abilities?” Pink asked. “A lot of the ways companies and schools try to bring out these abilities, science shows they don’t work.”

Pink said one of the major failures in schools is the impersonal attitude.

“I think to the extent that classes should be much smaller with much more interaction and feedback,” Pink said. “I think it would be better to give students more autonomy over what they do.”

Pink accredits his success to persistence.

“I discovered long ago I was never going to be the smartest or most talented person,” Pink said. “I realized if you work really hard and take some risk, you can make up for that.”

Diann McCabe, senior lecturer in the University College, said she, along with six faculty members, decided to make A Whole New Mind the Common Experience book.

“Everyone relates to the book, because these ideas are relevant to the economy and the world we live in,” McCabe said. “We have so long undervalued the right-brain traits that it’s time to see we need right-brained thinking to solve the problems we face.”

Courtesy of The University Star

Original story found here.

To Blog or Not to Blog

By: Kendra Garcia

The Internet is becoming

a way of life.

Gary Vaynerchuk, author of "Crush It," has proven just that. He recounted stories of growing up with very little means and the long road it took him to get to where he is today. Vaynerchuk explained that the Internet is the single most underrated thing. He lectured that his blogging is very time consuming and rewarding at the same time, and that if he didn't love what he did he wouldn't be doing it.

"There's no genie popping out of your f*ing computer throwing money at you; it's hard work," Vaynerchuk said.

Photo Credit: Kendra Garcia

Modern Day Rosie the Riveter Excels in Television News

Being doubted from a young age didn't make Patti Smith, KVUE General Manager and President, less determined to break into television news.

Smith was told by a professor she wouldn't be able to break into media because she is a woman. She has been proving her professor wrong for years.

Smith believes having a passion will get anyone new in the business a job.

"Find out who you are working for and if the employer and your goals match," Smith states. "Being passionate will make employees noticed. This passion needs to stay strong."

Smith is a strong advocate about all colors and sizes working in a news station. Diversity is what molds the world, she said.

Photo credit: Kendra Garcia

www.kvue.com/aboutkvue/bios/pattismith.html

www.txstatemcweek.com

Blogging Pioneer Influences Youth

Byline: Jeremy Klaff

Be passionate about life.

There once was a young boy who had a dream of becoming a famous author and owning his own brand of wine. This boy grew up to be Gary Vaynerchuk.

Gary Vaynerchuk, author of "Crush It," spoke to the Texas State University campus on Wednesday. He was voted No. 1 Blogger of the Year and No. 18 on Askmen.com's Top 49 Most Influential Men of 2009.

Vaynerchuk emphasized working hard, maximizing resources and determination as ways to better individual chances of making it in the social media.

He believes that the internet gives everybody a chance to reach a target.

"The fact that every person in this room, whatever passion, can use a blog and write, puts society on a higher level than what it was," Vaynerchuk said.

Vaynerchuk is confident that the internet isn't being utilized most efficiently for what we are given today.

"The Internet itself, is the single most underrated thing in our society right now," said Vaynerchuk.

Tj Ladusky, electronic media senior, spoke with Vaynerchuk about the importance of Twitter and Google.

"Twitter and Google seem to be the only sites I use. Twitter gives me a chance to network with friends. Google gives me the opportunity to have fast results about a variety of inquiries," Ladusky said.

Sam Howell, public relations junior, related when Vaynerchuk stated, "The Internet is Lebron James 2.0".

"It really does give you so many options of expansion. This could be for personal growth, business or any type of community event that helps promote in an area of interest," said Howell.

Anisia Morales, public relations junior, enjoyed the straight forward attitude of Vaynerchuk.

"The best way to describe Vaynerchuk is; What you see is what you're going to get," Morales stated.

Vaynerchuk is one of many speakers that participated in Mass Communication Week. All speakers can be found on the Texas State University website.

www.txstatemcweek.com

www.twitter.com/garyvee

www.garyvaynerchuk.com

www.winelibrary.com

Gary Vaynerchuk Speaks at Alkek Library

“The Internet itself is the single most underrated thing in our society.”

by Alan Congleton

Gary Vaynerchuk, host of Wine Library and author of the new book, "Crush It!", spoke to Texas State students at the Alkek Library on Wednesday and outlined the strategies that helped to make his business successful. His unconventional character mirrors the unconventional way in which he has promoted his website: Social media.

Vaynerchuk was born in the U.S.S.R. and immigrated to the U.S. in 1978 and is the co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey. He has gained fame as the host of Wine Library TV, a webcast on the subject of Wine.

"I sent a stock boy to Best Buy to buy a camera. He came back with some $400 camera, we sat down, we pressed record, I taped the show [in] one take." Vaynerchuk said. "Basically, that was the show, and we used iMovie to upload it and hosted it on YouTube."

From such simple beginnings, viewership of the daily podcast has soared to up to 90,000 viewers per day.

The aspect of Vaynerchuk's marketing strategy that is truly remarkable is his use of social media such as Facebook, Twitter, and blogs to engage his audience and spread awareness of himself and his business.

Vaynerchuk told of how he spent $22,000 to buy a billboard on the New Jersey highway, a radio campaign, and a full-page ad in a newspaper. He then said that he sent out one Tweet on Twitter for free, and generated five times the response of the other three traditional methods combined.

"I think that storytelling is the game. Anyone that can paint me a picture, I'm interested in." Vaynerchuk said, "I think brands that succeed are the ones that most know how to paint a picture."

Vaynerchuk stressed the importance of engaging your audience, responding to them directly, and making yourself known on the Internet - not as someone who is trying to sell something, but as a respectable voice that people trust.

Customer service is top priority according to Vaynerchuk.

"No matter what you do, you're in the customer service business, and if you're a lawyer next, or a journalist next, or you sell corn on the side of the road, whatever you're doing, that's secondary."

Many of the audience members are already engaged in social media to some degree, and only one student out of an auditorium of people did not have Facebook.

"I'm not so much into that," said George Boyle, "It's just a time sucker. I'm more of a face-to-face person. I like to have a real connection with people."

Others were very engaged in social media. Dara Quackenbush, a teacher of the School of Journalism and Mass Communication at Texas State University, was on the list of the top 100 academic tweeters.

"I incorporate social media into my classes, I talk about it a lot." Quackenbush said.

Students seemed to be enthralled by Vaynerchuk's direct speech, liberal use of expletives, and his insistence that, thanks to the internet, anyone is free to do what they love.

When asked about the most important lesson to bring away from the lecture, Jason Dominguez said, "Find what you love, do it, and make a name for yourself doing it."

http://winelibrary.com/

http://crushitbook.com/

http://www.txstatemcweek.com/

http://garyvaynerchuk.com/

http://twitter.com/garyvee

Patti Smith: May No Man Put Her Under

By: Kendra Garcia

The world of mass media is

constantly changing, and to

work in it you have to be ready for anything.

Patti Smith, president and general manager of KVUE-TV, spoke of these changes in the newsroom Tuesday Oct. 20 at 11 a.m.

“Everything changes every single year,” Smith said. “Truthfully, that’s why I love it.”

Smith explained that her newsroom has not only downsized, but also that all her employees have taken on more responsibilities. She stressed that mass media are ultimately public service providers, and the minute that is forgotten is when money is lost.

“This is not a fast path to riches,” Smith said. “You truly have to love what you do.”

She, like many others, had to start from the bottom and work her way up. However, Smith’s journey to the top was not the easiest.

When a college professor at UT wrongfully graded her and told her women didn’t belong in TV, Smith vowed to prove him wrong.

Smith recounted her first job and gave the students first hand experience as to what to expect. She also discussed what she, now on the other side of the desk, looks for in interns and first-job applicants.

Smith explained that with the constant changes in the economy, demographic and society she has to be very aware about her audience.

“I get to decide who my audience is,” Smith said.

When a student asked Smith how she kept up with the constant changing she explained that on a day to day level it can be difficult however, the grand scale of goals never changes, and that is what KVUE-TV strives for.

After the session, electronic media senior Tyler Garcia expressed his approval of the lecture.

“Patti was awesome,” Garcia said. “She’s really been there, and her honesty of the business was really refreshing.”

Advertising junior Martin Doporto also had positive feedback for Smith.

“Patti definitely made me think about what exactly I want to do,” Doporto said. “She’s right; if I didn’t love this I would be miserable for the next 20 years.”

Smith’s lecture was livestreamed on the Mass Comm. Week’s website.

Photo Credit: Kendra Garcia

"The Media Bubble at its' Finest" Part 3 extra credit

By: Natalie Pendergrass

Shawn O'Keefe, SXSWi, Michael Feferman, C3 and Danielle Thomas, Big Green House, shared their knowledge on big event planning.

Together they discussed the tasks and determination to get the big jobs done.

"Whether it be Twitter, Facebook, or Myspace, stay connected!" O'Keefe said.

They stated that when you find an influence or inspiration for an important event, never stop trying ,and you will be successful.

"I learned that finding an influence is a major priority when I'm planning for an event party because it keeps me determined," Thomas said.

Feferman, O'Keefe, and Thomas made it clear that keeping up with the changing media is a major aspect in event planning.


http://SXSWi.com

"Get Yourself in a News Room" Part Two

By: Natalie Pendergrass

Matt Butler, The Zone-1300 Radio Austin, Jeff Howe, Inside Texas.com and Carter Snowden, San Antonio Spurs' Producer discussed their experiences in sports media, and what it takes to become successful.

Their experiences in different aspects of sports, gave students the opportunity to see this specific media at different angles.

"I never get a day off, but I wouldn't trade my job for the world," Howe said.

http://insidetx.com/

"If You Care, You Win" Part One

Byline: Natalie Pendergrass

The measure of success is enjoying what you do.

On Wednesday, the Alkek Library welcomed Crush It! author and entrepreneur Gary Vaynerchuk.

Vaynerchuk discussed the importance of stepping out of your comfort zone, and into the social world of opportunities.

"The world is too great to not be doing something you love," Vaynerchuk said.

He shared with the students that the single most underrated thing is the Internet, and we should take advantage of it. He believes that the Internet has given people a shot to do something great with their passions.

"The Internet itself is destroying everything in its way, and I do not think people are ready for it," Vaynerchuck said.

Caroline Parker, a public relations major, appreciated Vaynerchuk's outlook on life, and is inspired to start her own business.

"I never thought owning my own relations firm was even possible, but after seeing that big things can happen to everyday people, I see no obstacles," Parker said.

Brandon Cervenka, an advertising major, thought Vaynerchuk's advice for students was beneficial.

"I took a lot of what he talked about, and tied it into my own situations. Students will have a tough time in this field, but there are opportunities waiting for us," Cervenka said.

Vaynerchuk discussed the idea that getting the perfect job is slim to none. He believes the process of success is not going to be easy, but the path is layed out.

"You don't make two million dollars overnight, you've got to work for it," Vaynerchuk said.


http://garyvaynerchuk.com/
http://twitter.com/garyvee
http://txstate.mcweek.com/
http://crushitbook.com/
http://tv.winelibrary.com

Join the Circus (Part 3-Extra Credit)

Byline: Brittany Gillen

Join the Circus to get a totally different perspective of portfolio schools.

Shannon Cobourn, director of admission at The Creative Circus, said that if you can get hired at a great job right out of college, don’t attend portfolio school—take the job. But emphasized that they are a great place to build skills and a portfolio because it is run like an agency.

“It used to be work is work and it’s work for a reason,” Cobournsaid.

Now though, no one should take a job where they won’t be doing what they love Cobourn expressed. Times have changed.

·

Links:

http://www.creativecircus.edu/

Pie Chart: Information taken from Linkedin/Chart made in excel (only way I could get it to work was a screen shot--Male to Female ratio, 57% M, 43% W)

Building a Wine Empire (Part 2)

Byline: Brittany Gillen

By promoting wine through social media, he reinvented the wine industry.

Gary Vaynerchuk, author of “Crush It”, realized that it was about listening and engaging the audience and he believes the Internet is destroying everything in its path.

“The internet itself is the single most underrated thing in our society,” Vaynerchuk said.

Photo credit: Brittany Gillen

Links:

· http://www.ustream.tv/recorded/2397277

· http://tv.winelibrary.com/

· http://twitter.com/garyvee

· http://crushitbook.com/

· http://garyvaynerchuk.com/

· http://corkd.com/

A Day in the Life of an Advertiser (Story #4 part 1)

Byline: Brittany Gillen

The panelists from the “Beyond Mad Men Life In Today’s Ad Agency” agree that it’s key that you love what you do.

“If you love what you do, the 55 hours a week isn’t that bad,” Sabrina Jordan said, media supervisor at GSD&M.

Colin Decker, art director at Schematic, checks tutorial sites daily and buys a design book regularly to keep on track.

John Livingston, art director at nFusion, said it’s important to be able to come up with ideas to span different mediums of art history.

“Know what your client wants. Having an idea of what’s out there and going on is key. Constantly needing to push through,” makes an art director Livingston said.

Although grades are important, the panelists agree that they aren’t what employers are looking for.

“It’s more about being street fighter smart . . . being creative and a lot is personality as well,” Jordan said.

Decker explained that the extra hour you spend thinking rather than watching TV makes all the difference.

“If you slack off and don’t do work you won’t get hired. If you are gonna be successful, you’re gonna make good grades,” Livingston said.

Decker’s ideal creative environment consists of being around creative people who push him and allow him to push himself.

“I tend to work at night. Some of my best work has been done by working with creative people,” Livingston said.

The panelists stressed that sometimes you sleep on the weekend or get very little sleep during a huge project.

“Sometimes you have to get the life balance back. There are some weeks you work Monday through Sunday, 15 hours a day. I bring a lot of work home with me . . . I do it on the couch while watching ‘The Office’,” said Jordan.

Christopher Verdier, an advertising major, was very impressed with this event.

“It was awesome to hear professional really talk about their jobs and tell you the good and the bad . . . I definitely know I chose the right major after seeing how passionate they are about their jobs,” Verdier said.

When asked if they have a large budget and start big to small by Michael Baum, an audience member, the panelists agreed it depends.

“Always do research first. It sometimes does happen that you get a big chunk first,” Jordan said.

The size of the agency people work at isn’t what matters.

“It’s not about how big the company is, it’s about the work you do,” Jordan said.

Photo Credit: Brittany Gillen

Links

· http://twitter.com/mcweekmadmen

· http://www.gsdm.com/

· http://www.schematic.com/#

· http://www.nfusion.com/

· http://adsoftheworld.com/