Building a Wine Empire (Part 2)

Byline: Brittany Gillen

By promoting wine through social media, he reinvented the wine industry.

Gary Vaynerchuk, author of “Crush It”, realized that it was about listening and engaging the audience and he believes the Internet is destroying everything in its path.

“The internet itself is the single most underrated thing in our society,” Vaynerchuk said.

Photo credit: Brittany Gillen

Links:

· http://www.ustream.tv/recorded/2397277

· http://tv.winelibrary.com/

· http://twitter.com/garyvee

· http://crushitbook.com/

· http://garyvaynerchuk.com/

· http://corkd.com/