Joe Ruiz, web editor for KSAT.com; Dee Kapila, KUT; and Chelsea Stark, KEYE-TV Web Producer, met with students of the School of Journalism and Mass Communication in Old Main 320 to discuss how reporters utilize new types of media in the evolving mass-communication workplace.
The trio discussed the social-media-induced changes in the way reporters acquire and disseminate news. Mobile devices and portable cameras are changing our expectations of quality and resolution, opting instead for timeliness and relevance. News companies publish excess content to their Web sites, and create interactive displays to lure audience members.
"I give all my reporters iPhones," Ruiz said. "That way, they have it with them, and they can just pull it out and go."
http://ksat.com
http://kut.org
http://weareaustin.com/#tvg
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