Wednesday, October 28, 2009

Right-Brian Thinking Triumphs Over Left

by James Cisneros

New York Times best-selling author Daniel H. Pink spoke to students about the importance of “right-brained thinking” on Wednesday in Evans Auditorium at Texas State University as a part of Mass Communication Week.

Pink’s book, “A Whole New Mind: Why Right-Brainers Will Rule The Future,” focuses on the importance of what he calls “right-brain” qualities in today’s business world.

Pink argues that people should leave behind “left-brain” thinking, since it can be easily automated.

“We need to prepare [students’] futures from my past,” said Pink.

For more information about Daniel H. Pink and his books, click here.

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